Success Through Referrals

You Never Know Who Holds the Key to Your Dream Referral

You Never Know Who Holds the Key to Your Dream Referral

A huge mistake I see people make all of the time is they make assumptions based on someone’s profession, or age, whether that person is worth networking with or not.  Again this is a HUGE MISTAKE!

We never know who someone knows.  We don’t know who their friends are, who their family members are, or where they may have worked before they came into the profession they are in now.  We cannot possibly know who makes up their contact list.   In my past blog I talked about how I believe that the average business owner, and sales professional, probably has close to 1,000 contacts if not more.  Not all of those contacts are current clients.

A huge mistake I see people make all of the time is they make assumptions based on someone’s profession, or age, whether that person is worth networking with or not.  Again this is a HUGE MISTAKE!

We never know who someone knows.  We don’t know who their friends are, who their family members are, or where they may have worked before they came into the profession they are in now.  We cannot possibly know who makes up their contact list.   In my past blog I talked about how I believe that the average business owner, and sales professional, probably has close to 1,000 contacts if not more.  Not all of those contacts are current clients.

While there are certain professions that will pass us more referrals, and we definitely want to build our networks with them, they are not the only ones who can help us.  The contacts that are in the professions that make up our Referral Sources (those professions that see the same clients you want to see but don’t compete) are not the only ones who will be able to pass us referrals.

I have had conversations with someone where I have asked them if they have ever met with a certain individual, and they said no because they didn’t believe this individual had the clients they were looking for.  While this was probably true, what the person I was talking to didn’t know was that this individual had close family members who would have been DREAM REFERRALS for them.   However, since they were so rude, and shut down to talking to this new and young business owner, I never made the connection for them.

Don’t make the mistake of making assumptions.   You never know who someone knows, and you never know if they hold the key to that dream referral for you.  Be open to meeting everyone no matter their profession, their business, or their age and experience.